HIFU (High-Intensity Focused Ultrasound) is a minimally-invasive surgical procedure recently introduced to the U.S, and only available in a few markets. Yet, its continued use by surgeons is leading to increased interest in the device’s effectiveness – especially amid a national trend that sees more younger men being diagnosed with early-stage prostate cancer each year.
A slower-acting cancer than others, many older men (65+) choose not to seek treatment to avoid the often-harmful after-effects of surgery or radiation. However, younger men (40+), have little choice but to accept treatment, or face early death. In development for several years, HIFU offers hope where traditional surgical methods have left men scarred physically and mentally. A robotics-based device using focused sound waves to heat and destroy cancerous tissue in the prostate, many patients are able to eradicate prostate cancer without suffering the after-effects of traditional treatment (which can include erectile dysfunction and incontinence).
San Francisco-based urological surgeon, Dr. Michael Lazar, is one of HIFU”s most prominent advocates. He is leading a national conversation on the technology’s effectiveness. Dr. Lazar is a nationally-celebrated urological surgeon specializing in non-invasive surgical techniques to treat prostate cancer. He is four-time board certified by the American Board of Urology and is Managing Physician Director of Santa Rosa Surgical Management Co., LLC, which manages Santa Rosa Memorial Hospital’s Ambulatory Surgery Center. He is also Chairman of the Board of Directors of Redwood Health Services and is a member of the American Urological Association.
Dr. Lazar is an early user of the HIFU technology dating back to 2007. He was credentialed as proctor in 2010 and participated in editing the user manual for the HIFU system. Lazar trained FDA investigators on HIFU patient care and was commissioned by the device’s manufacturers to proctor FDA clinical trial cases. He has treated or been involved with over 200 patients.
Dr. Lazar can be available for an interview to discuss his journey with HIFU, and his advocacy efforts for introducing it to more doctors across the nation.
See this story on CEO Money, American Business Show presented by Michael Yorba: http://www.wfn1.com/interviews/radio-interviews/radio-archives/dr-michael-lazar-from-hifu-prostate-services-on-ceo-money/